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California Consumer Privacy Act

California Consumer Privacy Act (CCPA) is a state-wide law regulating companies that use Californians’ data. CCPA law applies to any for-profit business which falls under one or all of the following categories:

  • The entity collects data from 50,000 California residents,
  • It has a gross annual revenue of $25 million, and
  • The organization earns 50% of its profits from selling the personal info of Californians.

Under the CCPA compliance, Californians have the following rights:

  • Right to opt out from getting their data sold,
  • Right of disclosure to data collected,
  • Right to request deletion,
  • Right to be notified, and
  • Right to equal services and prices.

If a business fails to comply with CCPA compliance, it can result in fines, i.e., $7500 per violation and $750 per affected customer.

However, there have been several changes in CCPA law since January 2023. First, the law tweaked the first threshold, i.e., the business should now collect data from a minimum of 100,000 residents.

Secondly, the B2B data is also governed under CCPA, and a new oversight body, CPRA, has been established, which deals with sharing data. Furthermore, the rights of customers have been improved and modified. In addition to the existing laws, the customers now have the right to:

  • Correction of inaccurate data collected,
  • Limit the use of data categorized as sensitive,
  • Request information on automated decision-making.

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